Apple Developer Documentation

Smartphones became the leading gaming platform, and the mobile gaming market has never been healthier. When a user opens your app for the very first time, they will be “welcomed” by a few screens that capture the essence of your app. After they swipe through the welcome screens they will be excited to set up their account. You can have 1-8 welcome screens; please write a short title and description for each welcome screen and have an associated visual.

apple app store categories

Developers, meanwhile, will be able to entice customers to buy their Mac and iOS app together, or other combinations of apps. They’ll also be able to more easily sync customers’ in-app purchases and subscriptions across platforms. People have the ability to search for apps based on these categories. Positive reviews can encourage prospective users to download the app.

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7.5 billion gaming apps have been downloaded in Q1 of 2019, 35% more than 3 years ago. Before we drill down into mobile game genres and compare their popularity in different languages we should point out their speed of growth. If we look beyond cloud deployment model the total numbers and share we find that games are even more dominant than they first appear. According to Newzoo, in 2020, mobile gaming will be worth $77.2 billion, generating almost half of global gaming revenues ($159.3 billion).

Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Popular, functional terms such as “jobs”, “text”, or “social” may drive a lot of traffic, but are highly competitive in the rankings. Less common terms drive lower traffic, but are less competitive. Provide an engaging description that highlights the features and functionality of your app.

Application Category Distribution

By looking at these figures, one can easily understand what users primarily use the apps. The Apple App Store has a total of 24 app categories as compared to the Google Play Store, which currently has 33 categories overall of apps. According to the latest figures on app categories for November 2019 by Statista, just 9 categories on the Apple App Store have managed to gain higher than a 3% user share. This means that there are 15 categories of apps on the Apple App Store that hold less than 3% of overall user share. As of August 2020, business apps were the second-most popular category in the Apple App Store with a share of 10.1 percent of active all apps being business apps. Games were the most popular iOS app category, accounting for a total of almost 22 percent of active apps. According to App Annie, in the first half of 2020, hyper-casual games dominated the global mobile market.

The Apps tab places everything other than games into one section. Aesthetically, the feed is exactly the same as the Games tab, but it incorporates different activities based on your past interests, which may include cooking, exercise, photography, or travel. At the top, there is a carousel gallery that lists a trending app, one that has received a major update, a new app suggestion, and an app you’ve haven’t used in a while. You can still find the familiar top paid, top free, and top app categories.

Statistics On “mobile App Usage”

Once you understand how people use your app and what problems the app solves, the correct app category will become evident to you. Apps in this category are what has revolutionized the “eat at home” or “food delivery models”. Uber Eats is one of the best examples of how valuable these apps are at allowing us to get food delivered to us anywhere, know about the best restaurants in an area, read food reviews and handle dining reservations. And since most of us live to eat, this app category remains among the most popular ones on the Apple App Store. You would’ve expected this app category to be somewhere around the top since these apps are now our primary source of entertainment. But, that’s not the case as this app category is used quite sparingly as compared to game or business apps. Out of class learning, kid’s educational game apps, organizers for teachers are some of the most important types of apps in this category.

You need a feature graphic to publish an app with Google Play, although your users will probably apple app store categories not see this graphic. Looking at the app store on your phone and seeing what others have done.

Types Of Apps: Different Categories Of Mobile Applications

Two of the top three most popular ways that people find apps has to do with your search ranking. Hence, it is necessary to follow up with your app’s progress and understand the changing apple app store categories perspective of your users. How your users perceive the app instead of what you think your app is the right approach to take when determining the right category to feature your app in.

“New Apps We Love” is another, similarly-themed section also featured in the Games tab. You may have noticed the App Store looks drastically different.

How App Category Affects Keywords

The redesigned App Store showcases apps in ways that are more recognizable through top picks, editors choices, and reviews to help you navigate based on popularity and user experience. Learning how to navigate the App Store in iOS 11, however, takes both guidance and a little patience. Sensor Tower data powers the mobile growth teams at Uber, NBC, Supercell, and many more leading app publishers. Learn how Sensor Tower can give you the app store data you need to succeed. The feature will be enabled by default for Mac Catalyst apps and made available to non-Catalyst apps, too. Apple surprised its app developer community today with the official announcement that they’ll soon be able to sell their cross-platform apps as one universal purchase, including, for the time, apps that run on macOS. For consumers, a universal purchase option allows them to just pay once for an app that works across devices, including iPhone, iPad, Apple TV and/or Mac.

  • Categories on the App Store help users discover new apps to meet their needs.
  • You can assign a primary and a secondary category to your app.
  • The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
  • All users will download your app from either Apple’s App Store or the Google Play Store by searching for your app either by name or some phrase they associate with your organization.

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